The Pranaiya & Arthur Magoffin Foundation, known as PAM Foundation, was established in memory of Pranaiya Oulapathorn and her son Arthur—whose lives were tragically lost to postpartum depression—to uphold Pranaiya’s legacy of compassion by addressing maternal mental health in Thailand and beyond. Guided by three pillars—raising awareness and educating the public, providing care and support for affected families, and advancing research into perinatal mental health—it works to ensure new parents receive the help they need. The Foundation’s work includes high-impact media campaigns and public exhibitions, training for healthcare professionals, supportive peer groups, and collaborative scientific studies with institutions like the University of Oxford to deepen understanding and treatment of postpartum conditions.